Vehicle wraps are an eye-catching way for businesses to promote their brand, product or service. They are cost-effective, durable and can last 3-5 years before needing to be changed. They also allow for flexibility in branding and are great for fleet branding. They can be applied to the whole vehicle or a smaller area, allowing for more detail work and unique designs that would not be possible with custom paint.
While many people think of the automobile industry when they hear the term “car wrap”, they can actually be applied to any type of vehicle, from buses to vans to trucks to cars and even boats. The automotive wrapping market is expected to experience a significant growth in 2023 due to rising awareness about the advantages of vehicle wraps. The growing demand for vehicle wraps in the passenger car segment is expected to drive the growth of the market.
The key to designing a successful vehicle wrap is to make sure it communicates a clear message. It can be tempting to use every inch of space available, but it is best to focus on one key message and include important contact information in a prominent location. This can be a call to action, a contact number or a website URL. It is important to use bold colors, so the design will stand out from other vehicles on the road and be clearly visible at highway speeds.
Another important aspect of a successful wrap is to take into account the shape of the vehicle and choose a design that fits it. It is best to stick to a more streamlined look for larger vehicles and a more dramatic look for smaller vehicles. It is also important to remember that the design will be viewed both while the vehicle is moving and when it is parked. The design should be equally appealing to both audiences.
Companies are also continuing to increase the level of customization for their wraps, including using different textures and accenting colors. For example, satin nero is currently in high demand, while chromes and metallics are also popular options. In addition, many wraps are featuring color shifts or a combination of several colors in a single film.
In order to remain competitive, companies are focusing on capacity expansions and new product launches. For instance, in June 2020, ORAFOL Europe GmbH launched ORALITE VC 612 primarily used for fleet vehicles for marketing & advertising purposes. The new film has a service life of up to five years and is designed to meet the needs of customers in the European region.
The overall trend in the automotive wrap industry is for businesses to continue to incorporate their brand logos and other important contact information in their vehicle designs. They are also focusing on using bolder colors and larger fonts to ensure that their vehicle wraps will be seen from a distance, especially at highway speeds. This is to maximize their advertising impact and make sure that potential clients can easily read their messages and contact information. To find out more about vehicle wraps, visit https://www.signcompanycorpuschristi.com/.